Holiday 2019, Workwear Collection

Designed for the on-the-go creative type, this seasonal collection focused on elevating classic unisex silhouettes to workwear grade quality. Functional details included high stress point stitching reinforcement, armpit and leg vents, interior hidden pockets, and easy in/out snaps.

Role
Product Management, Go-to-market strategy

Work
Apron concepts, fabric and sample development, vendor management, forecasting, costing, e-commerce merchandising, product marketing, retail launch

Software
Illustrator, Photoshop, Excel

Team
Madewell and H&B Teams

Holiday 2019, Workwear Collection

Designed for the on-the-go creative type, this seasonal collection focused on elevating classic unisex silhouettes to workwear grade quality. Functional details included high stress point stitching reinforcement, armpit and leg vents, interior hidden pockets, and easy in/out snaps.

Product Line Overview